Email Marketing is highly effective to engage target audience when done correctly.

Email marketing is a highly effective way to engage with your target audience and build a strong relationship with them.

However, mastering this skill can be challenging, especially for beginners.

There are some common things that new email marketers need to correct, which can harm their reputation, decrease their open rates, and lower their conversions.

In today’s post, we will discuss four of these mistakes and provide tips on how to avoid them.

Mistake #1: Inconsistent Email Frequency

One of the biggest mistakes beginners make with email marketing is not maintaining consistent email frequency and timing.

If you send emails at random times or without any schedule, you risk confusing your subscribers and losing their interest. They may need to remember who you are, why they subscribed, or what value you offer.

Mistake #2: Overly Promotional Emails

Another common mistake that beginners make is being too salesy in their emails.

If you only send promotional emails that push your products or services without providing any value or information, your subscribers may perceive you as spammy and annoying.

This can lead to a loss of trust and result in unsubscribes or marked emails as spam.

Mistake #3: Confusing Call-to-Actions

A Call-to-Action (CTA) is a button or link that tells your subscribers what action you want them to take after reading your email.

It could be to buy your product, sign up for a free trial, download an ebook, or visit your website.

A clear and compelling CTA can boost your click-through rates and conversions.

However, a confusing or weak CTA can have the opposite effect. Some of the mistakes beginners make with CTAs are:

• – Using too many CTAs in one email
• – Using vague or generic words like “click here” or “learn more.”
• – Using passive or negative words like “don’t miss out” or “no obligation.”
• – Not aligning the CTA with the email content or goal
• – Not making the CTA stand out visually

Mistake #4: Overly Formal Tone

The last mistake beginners make with email marketing is using a too-formal tone and style.

Suppose you write emails like a corporate memo or a legal document using jargon, acronyms, or complex sentences. In that case, you risk alienating your subscribers and making them feel bored or intimidated by your content.

Your subscribers want to feel like they are conversing with a real person who understands and cares for them, not a robot that tries to sell them something.

So now we have discussed the mistakes, here is how we can fix those mistakes and make your emails better!

Tip #1 – Schedule!

Create an email campaign schedule and stick to it.

For instance, you could send a weekly newsletter every Monday morning or a monthly update on the first day of the month.

This way, your subscribers know what to expect and when to look out for your emails.

Tip #2 – Balance

Balance your promotional emails with informative or entertaining emails that provide value to your subscribers.

Share tips, stories, case studies, testimonials, or other relevant content that relates to your niche and helps your subscribers solve problems or achieve their goals.

Also, use storytelling techniques to make your emails more engaging and persuasive.

Tip #3 – Clear CTA

Use only one CTA per email, and make sure it is specific, action-oriented, positive, relevant, and noticeable. For example:

• – Buy now and get 50% off
• – Claim your free eBook today
• – Join our webinar and learn how to grow your business
• – Visit our blog and read more tips on email marketing

Tip #4 – Be friendly

Write your emails in an upbeat and conversational tone, using simple words and short sentences.

Also, use personalization techniques to address your subscribers by name and segment them based on their interests, preferences, or behavior.

This way, your emails will be more relevant and appealing to your subscribers.

Email marketing can be tricky initially.

However, following these tips can improve your email marketing skills and create effective campaigns that will boost your reputation, engagement, and conversions.

Are you curious about how to get started? Check out our Email Marketing Starter Kit to help you set up your first email campaign using Flodesk.