Make more sales without feeling slimy.

Sales calls are an essential part of any health coach’s business. It’s a chance to connect with potential clients, showcase your expertise, and ultimately, close deals. But as a health coach, you may face some unique challenges when it comes to sales.

In this blog post, we’ll explore some common sales call mistakes health coaches make, as well as the reasons why selling health coaching services can be particularly challenging.

Why Sales Calls are Important for Health Coaches

While your passion lies in helping people achieve their health and wellness goals, convincing potential clients to invest in themselves and work with you can sometimes feel like an uphill battle.

Common Sales Call Mistakes Health Coaches Need to Avoid

Let’s dive into some of the common sales call mistakes that health coaches need to avoid.

1. Not Actively Listening

One of the most significant mistakes is failing to actively listen to potential clients. It can be easy to get caught up in thinking about how you’re going to respond or what to say next. But, remember, the purpose of a sales call is to understand their needs and goals so that you can offer them a tailored solution. Make sure to actively listen to their questions and concerns, take notes, and provide personalized recommendations.

2. Using Too Much Jargon

You’re used to talking about adrenal fatigue or amenorrhea but is your potential client familiar with those terms? Don’t make the mistake of using too much industry jargon and confusing your potential client.

It’s important to showcase your expertise, but using technical terms can intimidate or confuse potential clients. Instead, focus on explaining your services clearly and concisely.

3. Overselling

Overselling yourself is a trap many health coaches fall into. You want to do what ever you can to help your clients so it may be easy to get wrapped up in your offers.

While it’s important to highlight your skills and experience, constantly talking about yourself can make the client feel like you’re more interested in making a sale than helping them.

Instead, focus on the benefits of your services and how they can help the client achieve their goals.

4. Not Asking for the Sale

Always end your final call by clearly outlining your services and asking the client if they’re interested in working with you. Many health coaches make the mistake of not following up after a sales call. This can be a missed opportunity as follow-ups can show that you’re invested in their success and interested in helping them achieve their goals.

According to a study conducted by HubSpot, 80% of sales require five follow-up calls after the initial meeting, yet 44% of sales reps give up after just one follow-up.

So if the person doesn’t commit by the end of call one, offer to jump on with them the next day to answer any further questions or concerns they might have.

This highlights the importance of following up and checking in with your potential clients a day or two later.

It doesn’t always have to be a call follow-up either. It can be as simple as an email just thanking them for their time and perhaps reviewing what you discussed on the call. In that email make sure to ask them if they are ready to move forward with working together.

5. You’re Not Presenting Yourself as Trustworthy

Building trust is a crucial component of any sales process, and it can be especially challenging for health coaches as they are dealing with highly personal and sensitive information. Clients may be hesitant to share personal details with a stranger, and it may take longer for health coaches to establish trust and rapport with potential clients.

Empathy and compassion are key in these situations. Remember that many of your clients have experienced being gaslit by health care professionals and much, much worse. So if they’re hesitant to open up, don’t pressure them. Instead validate what they do share and offer hope when appropriate.

Why Selling Health Coaching Services Can be Challenging

Why can selling health coaching services be particularly challenging? There is a lack of awareness about what health coaching is and the value it offers. This can make it difficult for potential clients to make the financial investment.

Health coaching services can sometimes be seen as expensive, especially when compared to healthcare services covered by insurance and other wellness offerings. This can make it difficult for some potential clients to justify the cost and make the commitment to work with a health coach.

It also requires a significant personal investment from clients to prioritize their health and make lifestyle changes, which can be a challenge for some individuals.

Tips for Successfully Selling Health Coaching Services

In conclusion, sales calls can be challenging for health coaches, but with a little bit of effort and the right approach, you can be successful. By actively listening, avoiding jargon, focusing on the benefits of your services, and building trust, you can effectively sell services and help your clients achieve their health and wellness goals.

Remember, it’s not just about making a sale – it’s about helping people live healthier, happier lives.

Book a free strategy call to learn more marketing tips build a effective digital marketing plan for your health coaching business.