Take the work-at-your-own-pace Email Marketing Starter Kit Course
Take the work-at-your-own-pace Email Marketing Starter Kit Course
Founder and CEO of Brandi Allen Marketing (aka BAM)
I work with health coaches that want to make a difference in women’s lives, ditch the hustle, and still have a thriving, profitable business, all while maintaining balance in their own lives.
My team can help you do this with a curated marketing strategy, monthly content calendars and copy written and delivered in your unique voice and style.
If you’re a new business owner, you’ve probably heard about the importance of email marketing. But if you’re anything like me, getting a new tool like an email marketing platform set up can be daunting and time-consuming. I know it was something I struggled with when I first started my business. Are all email marketing […]
Starting a health and wellness blog lets you share your knowledge but it also has the ability to turn into additional income. Just HAVING a blog doesn’t mean you’ll earn. It takes some strategy and planning to monetize your health blog. This article guides you on the best methods, like affiliate marketing, sponsored content, making […]
Google gets more than 1 billion health questions every day. So, making your wellness site visible on search engines is very important. A survey by Moz showed 75% of people don’t look past the first search page. This means being on the first page is critical for wellness sites to find their audiences.1 This article […]
Did you know that 93% of online experiences begin with a search engine? It’s no secret that having a strong online presence is crucial for businesses to succeed in today’s digital world.
But what if you don’t have a big budget to invest in content creation and marketing? The good news is that there are cost-effective SEO strategies that can help boost your website’s visibility without breaking the bank.
One of the key aspects of affordable SEO is focusing on organic traffic. By optimizing your website’s content and structure for relevant keywords, you can attract targeted visitors without having to invest heavily in paid advertising. This helps you build long-term visibility and credibility in search engine results.
On-page optimization is a fundamental part of SEO and is critical in improving your website’s visibility. By optimizing your website’s meta tags, headers, and content with the right keywords, you can improve your website’s relevance to search queries. This, in turn, increases your chances of ranking higher in search engine results.
Download my free blog post checklist to help you make sure you’re not missing anything the next time you posts content.
Additionally, creating high-quality, informative, and engaging content that incorporates relevant keywords can help attract more organic traffic. This can be achieved through blog posts, articles, and other forms of content that provide value to your audience.
Link building is another cost-effective SEO strategy that can greatly impact your website’s visibility. By acquiring high-quality backlinks from reputable websites in your industry, you can improve your website’s authority and credibility in the eyes of search engines.
Guest blogging, creating shareable content, and participating in industry forums and discussions are some effective ways to build relevant backlinks. These tactics not only boost your website’s visibility but also drive targeted traffic to your site.
This tends to take the most time, but it is a great way to create meaningful relationships in the industry while getting in front of your ideal audience.
Monitoring and analyzing your SEO efforts is essential to ensure ongoing success. By regularly tracking your website’s performance and conducting keyword research, you can identify areas for improvement and make necessary optimizations.
Free SEO tools like Google Analytics and Google Search Console can provide valuable insights into your website’s performance, keyword rankings, and user behavior. Utilizing these tools allows you to stay on top of your SEO strategy and make data-driven decisions.
With a comprehensive approach that incorporates on-page optimization, strategic link building, and regular monitoring, you can create a strong foundation for long-term success in the ever-evolving world of SEO.
As a small business owner, you understand the importance of having a strong online presence. However, you may also face the challenge of limited budgets for digital marketing. The good news is that there are budget-friendly SEO tactics that can help you increase your online visibility and drive organic traffic without draining your finances.
One cost-effective SEO strategy is to optimize your website for local search. This involves optimizing your web pages with relevant keywords, meta tags, and descriptions that are specific to your area. Additionally, make sure your business address and contact information are consistent across all online directories and platforms. This will help search engines connect your business with local customers who are actively looking for your products or services.
Content marketing is a highly effective and budget-friendly SEO tactic for small businesses. By creating and sharing high-quality, relevant content, you can attract more organic traffic to your website. Consider starting a blog where you can showcase your expertise, provide valuable insights, and address the pain points of your target audience. Share your blog posts on social media and encourage your followers to engage with your content. This not only drives traffic but also helps build your brand authority.
I prefer to start with blog posts and then break them down into smaller bits of content that I can use for newsletters, Facebook and Instagram posts, and pins for Pinterest.
In today’s mobile-first world, optimizing your website for mobile users is no longer a luxury but a necessity. Google prioritizes mobile-friendly websites in its search results, so it’s essential to ensure that your website is responsive and provides a seamless experience across different screen sizes. A mobile-friendly website not only improves your SEO rankings but also enhances user experience, leading to higher engagement and conversions.
Always preview your website in mobile mode before hitting publish. Most of your viewers will first see your website on their phones, especially if they’re coming from Pinterest or Instagram.
You already understand the importance of SEO, but it can be confusing to implement yourself at first glance. So, I try to give my readers multiple options for improving their SEO without putting all their marketing budget into their website.
Most new businesses won’t be able to afford full SEO services every month. That’s why I break down my pricing into several tiers, so even if your budget is small, we can start improving your website’s health. I even have packages starting at $200 per month.
I want SEO to be accessible to everyone because I know how important it is and how hard it can be to get started.
I also include discounted services within my SEO packages, including discounted blog posts and newsletters.
I personally recommend Hike for any and all small businesses. It’s SUPER affordable compared to SEMRUSH or Ahrefs, and it’s WAYYYYYYYYY easier to use and understand. It’s designed for business owners, not marketing agencies.
Try it for free for your first 14 days and then receive 50% off that first month. It comes out to about $30/month for the first month and $60/month after that.
I recommend trying the free version and then using it for a few months before upgrading to the annual plan, which saves you a lot in the long run.
Learn more about Hike here and sign up here for 50% off your first month.
There’s not gatekeeping at BAM. I fully believe that anyone can manage at least the basics of SEO on their websites. You just have to know what you’re looking for. You can get a lot of what you need from my free blog post checklist.
If you want to get the rest of your website in order then I have a easy, 15-day SEO guide that will walk you through each step of optimizing your SEO. You can get it here.
If you want to drive traffic to your website really fast and without dancing, searching for trending audio, “engaging”, etc. I recommend getting started with Pinterest.
Here’s my exact formula.
In my first month on Pinterest, I got over 800 impressions and zero followers. That’s compared to my 200 IG impressions with over 1000 followers. It’s so passive and so easy to start driving traffic with zero experience and no budget.
SEO for All Budgets
Getting your ideal audience to your website IS possible and it can be done without forking over thousands of dollars a month or having to record every moment of your life for the ‘gram. If you’re ready to get more clients while ditching the hustle mindset, book a free consultation so we can set up a plan to help you achieve not only your business goals but also your life goals.
Let’s grab a coffee together and brainstorm how to make your dreams a reality.
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