Take the work-at-your-own-pace Email Marketing Starter Kit Course
Take the work-at-your-own-pace Email Marketing Starter Kit Course
Founder and CEO of Brandi Allen Marketing (aka BAM)
I work with health coaches that want to make a difference in women’s lives, ditch the hustle, and still have a thriving, profitable business, all while maintaining balance in their own lives.
My team can help you do this with a curated marketing strategy, monthly content calendars and copy written and delivered in your unique voice and style.
If you’re a new business owner, you’ve probably heard about the importance of email marketing. But if you’re anything like me, getting a new tool like an email marketing platform set up can be daunting and time-consuming. I know it was something I struggled with when I first started my business. Are all email marketing […]
Starting a health and wellness blog lets you share your knowledge but it also has the ability to turn into additional income. Just HAVING a blog doesn’t mean you’ll earn. It takes some strategy and planning to monetize your health blog. This article guides you on the best methods, like affiliate marketing, sponsored content, making […]
Google gets more than 1 billion health questions every day. So, making your wellness site visible on search engines is very important. A survey by Moz showed 75% of people don’t look past the first search page. This means being on the first page is critical for wellness sites to find their audiences.1 This article […]
Generating traffic to a new website can seem like an uphill battle. You’ve invested time and effort into creating a beautifully designed site with valuable content, yet the visitors seem to be few and far between.
Don’t worry, you’re not alone.
Imagine this: You’ve just opened a brand-new bakery, offering delicious treats that you’ve poured your heart into. But despite your mouthwatering creations, the foot traffic is disappointingly slow. You need a way to let people know about your delightful pastries and artisanal bread.
The same goes for your website. You need to actively promote it and drive visitors to experience the value you have to offer.
In this article, we will explore easy ways to increase website traffic and boost your online presence quickly.
These techniques will help you drive organic traffic, improve your SEO ranking, and ultimately increase your website’s visibility.
Platforms like Google Maps and Pinterest can be great sources of website traffic, as can social media platforms like LinkedIn, Instagram, Facebook, and TikTok. By utilizing these platforms effectively, you can attract more visitors to your website and increase your online presence.
Having a Google business profile is essential to ensure that your business appears in local search results. When people search for businesses or services related to your industry in their local area, your Google Maps listing can help them find and connect with you.
This is often the very first place people will find you online. Even if you work exclusively virtually, you can still be listed as a local business.
Make sure to provide accurate and up-to-date information, such as your business hours, contact details, and location. This way, potential customers can easily find your website and drive traffic to it.
Pro Tip: When you create your Google Business Profile, select the option “I provide goods and services” and you’ll have the option to keep your business address (home office) private. It will just show up in your city or region rather than an exact location. Check out this article to learn more.
Pinterest can be a highly effective platform for driving website traffic.
With over 450 million monthly active users, Pinterest is a visual discovery engine where users come to discover new brands, products, and ideas.
Pinterest was the first place that I started learning more about health and nutrition because it took me directly to the article I wanted to read.
I prefer Pinterest over Instagram or TikTok because you can create infographics that directly link to your website without having to visit your bio and search for the rest of an article.
You can even use Pinterest to promote your services or brand without having a blog yet. I HIGHLY recommend using it over other social media platforms because you’ll see more traffic quicker and a posts has a 6 month life spam or more vs a 24 hour lifespan that a Reel would have.
Remember to use relevant keywords and hashtags to increase the visibility of your pins and reach a wider audience.
Pro Tip: I recommend searching topics on Pinterest that are similar to your niche for inspiration.
If you already have a social media following on one of these platforms, make sure to regularly promote new articles on your website. I find the traffic isn’t as strong from these platforms but the traffic you do get does have a higher ROI than Pinterest.
Pinterest = more traffic
Social media = less traffic, more calls booked
This is because if someone takes the time to read your bio and explore your website, they are probably already interested in working with you based on your social media presence.
Both have their place and it really depends on where you’re at in this moment. For me, Pinterest is becoming more worth my time, but I still use social media platforms to promote new posts.
Guest blogging and being a podcast guest are two powerful techniques to drive website traffic and increase your online presence. By publishing guest posts on reputable websites, you can reach new audiences and attract fresh readers to your own website.
It’s crucial to create high-quality, original content that captivates the readers and provides value. Including links back to your website within the guest post allows you to redirect interested readers to explore more of your content.
Beyond guest blogging, another way to effectively drive website traffic is by being a guest on popular podcasts.
As a guest, you have the opportunity to share your expertise, connect with a new audience, and promote your website to the podcast’s listeners. This can significantly boost your online visibility and attract potential visitors to your site.
In addition, actively participating in industry-specific forums and answering questions related to your area of expertise can also drive traffic to your website.
By providing helpful insights and demonstrating your knowledge, you not only establish yourself as an authority in your field but also pique curiosity, prompting forum users to visit your website for more information.
Utilizing guest blogging, podcast appearances, and forum engagement as part of your overall marketing strategy can help you drive website traffic, increase your online exposure, and broaden your reach.
If you’re not using your website and your social media presence to build your email list, then you haven’t been listening to anything I’ve said the last 3 years. Do it starting today!!! Remember, you own your list. It’s like insurance for your business.
Then, use your newsletter to talk about your latest blog posts, or simply share new info there and then link to your website’s homepage or a sales page you have. This is a really easy way to get an already warmed-up audience onto your website.
While having a strong social media following is important for brand awareness and engagement, website traffic is still crucial. Social media platforms can change their algorithms or even shut down, but your website is a platform that you have control over.
Additionally, website traffic allows you to collect valuable data about your audience, track conversions, and generate leads. When visitors come to your website, you can analyze their behavior, demographics, and preferences. This data provides insights into what resonates with your target audience, enabling you to tailor your marketing strategies and content delivery accordingly.
Furthermore, website traffic gives you the opportunity to track conversions. By implementing analytics tools and tracking metrics such as click-through rates, bounce rates, and conversion rates, you can measure the effectiveness of your marketing efforts and optimize your website to improve conversion rates.
A strong social media following may contribute to increased brand visibility and engagement, but without website traffic, you may not be able to capitalize on these benefits fully. By driving traffic to your website, you can convert social media followers into loyal website visitors, potential customers, and ultimately, paying customers.
It’s important to have a well-rounded digital marketing strategy that includes both social media and website traffic generation. By focusing on driving traffic to your website, you can leverage the power of your strong social media following and maximize the potential for growth, revenue generation, and success in the online space.
Driving more traffic to your website is a crucial goal for any online business. By implementing a combination of strategies such as content creation, SEO optimization, social media marketing, guest blogging, podcasting, and actively engaging with your audience, you can increase website traffic and improve your SEO ranking.
Consistently providing valuable content is key to attracting and retaining a loyal audience. By offering informative and engaging material, you can drive more traffic to your website and keep visitors coming back for more.
Remember to regularly analyze the effectiveness of your efforts through website analytics and adjust your strategies accordingly. By monitoring your website traffic and engagement metrics, you can identify areas for improvement and optimize your marketing efforts to drive even more traffic to your website.
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