Take the work-at-your-own-pace Email Marketing Starter Kit Course
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Take the work-at-your-own-pace Email Marketing Starter Kit Course
Founder and CEO of Brandi Allen Marketing (aka BAM)
I work with health coaches that want to make a difference in women’s lives, ditch the hustle, and still have a thriving, profitable business, all while maintaining balance in their own lives.
My team can help you do this with a curated marketing strategy, monthly content calendars and copy written and delivered in your unique voice and style.
If you’re a new business owner, you’ve probably heard about the importance of email marketing. But if you’re anything like me, getting a new tool like an email marketing platform set up can be daunting and time-consuming. I know it was something I struggled with when I first started my business. Are all email marketing […]
Starting a health and wellness blog lets you share your knowledge but it also has the ability to turn into additional income. Just HAVING a blog doesn’t mean you’ll earn. It takes some strategy and planning to monetize your health blog. This article guides you on the best methods, like affiliate marketing, sponsored content, making […]
Google gets more than 1 billion health questions every day. So, making your wellness site visible on search engines is very important. A survey by Moz showed 75% of people don’t look past the first search page. This means being on the first page is critical for wellness sites to find their audiences.1 This article […]
Repurposing a blog post or article is a great way to work smarter, not harder.
There’s no reason to rewrite and replan content for every platform. Starting with a blog post is a great way to plan and create content for other platforms simultaneously.
Plus, long-form content becomes the pillar of your content calendar and has a much longer life expectancy than short term.
Creating regular blog posts keeps your website current and makes it easier for potential clients to find you online.
Why you need a blog on your website, though, is a topic we will dig into deeper on another day.
Let’s see how you can use your blog to create unique content on all your favorite platforms.
I don’t know about you, but I am NOT about the hustle. I don’t have the mental or emotional energy to be “on” 24/7. So I’m ALL about working smarter, not harder, and repurposing a blog post is the first way to do that in 2023.
When you repurpose blog posts you:
The benefits of repurposing long-form content are only limited to your imagination.
So what is my content plan for 2023? My goal in 2023 is to post one blog a week. When I take the time to do that, I’ll already have the foundation to repurpose the content on other platforms.
I have five goals in reusing each of those blog posts each week.
I think it’s important to mention that repurposing content does NOT mean just copying and pasting my blog post to other platforms. It means covering the same topics and using the same keywords.
If you already have a blog or are considering starting one, how can you use that to reach a larger audience on other platforms?
When planning your blog post, start by researching and adding headlines commonly asked on Google. Then add those headings to your post.
Write out your blog.
Add the headings to your social media content calendar as your topics. For example, I will use the first three subheadings on this post as my two Instagram posts and one Reel.
Choose a section of your content that you want to use for your newsletter. For example, I’ll use the heading “5 Ways I’ll Repurpose Blog Posts in 2023” as my topic and then reword it a bit and make it more personable before scheduling it to my email platform.
If you want to repurpose a blog post into a podcast or YouTube video, use the blog post as an outline for your script.
Rewrite those sections to better fit in with the platform you’re using. You may need to adjust the wording and drop the word count.
Add images, videos, links, and hashtags, then schedule to share!
Ain’t NOBODY got time to plan out 12 different forms of content, write it, edit it, and post it!
Girl! There are a million different ways to spend your free time. Yes, content is necessary. Being consistent is essential. But no one ever said it has to suck up your life and distract you from the real reason you’re a health coach…to help people!
Grab the free blog post checklist to help you plan, edit, and post amazing blogs that can be used again and again. Get more traffic to your website faster!
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