Take the work-at-your-own-pace Email Marketing Starter Kit Course
Take the work-at-your-own-pace Email Marketing Starter Kit Course
Founder and CEO of Brandi Allen Marketing (aka BAM)
I work with health coaches that want to make a difference in women’s lives, ditch the hustle, and still have a thriving, profitable business, all while maintaining balance in their own lives.
My team can help you do this with a curated marketing strategy, monthly content calendars and copy written and delivered in your unique voice and style.
If you’re a new business owner, you’ve probably heard about the importance of email marketing. But if you’re anything like me, getting a new tool like an email marketing platform set up can be daunting and time-consuming. I know it was something I struggled with when I first started my business. Are all email marketing […]
Starting a health and wellness blog lets you share your knowledge but it also has the ability to turn into additional income. Just HAVING a blog doesn’t mean you’ll earn. It takes some strategy and planning to monetize your health blog. This article guides you on the best methods, like affiliate marketing, sponsored content, making […]
Google gets more than 1 billion health questions every day. So, making your wellness site visible on search engines is very important. A survey by Moz showed 75% of people don’t look past the first search page. This means being on the first page is critical for wellness sites to find their audiences.1 This article […]
Set your coaching prices with confidence this year!
One of the most difficult decisions you’ll make setting up your health coach business is deciding on how you’ll price your service.
Your time is a valuable commodity. This especially applies to starting a health coaching business and deciding whether your prices are worth your time.
But remember, the same idea applies to the other side: those who are using your services. Everyone wants to feel like they are getting a great deal. You don’t want your clients thinking…
1.) They have been overcharged and could have found something cheaper
OR
2.) They are not getting quality services because your prices are too low.
So how can you find that optimal price range that will have your business flourishing?
Let’s analyze a few solutions to having a profitable business so that people can afford your services….
You don’t have to choose between making your coaching business affordable and profitable. You CAN make your services accessible to more people while respecting your time and reaching your financial goals. Here are a few ways.
Knowing they have multiple options to choose from when it comes to their wellness plan makes it more appealing for new clients to choose a plan that works with their budget and schedule. The average rate a health coach may charge is somewhere between $200-$500 per month. Of course, when you are just starting off, you may want to charge a bit less so that you can start building up a clientele. Need some ideas on how to set up your health coaching package? Here are a few tips on what your price package setup could potentially look like:
Let’s be honest, who doesn’t love a great discount? What better way to thank those who have signed on as members than to offer them a discount? Let’s face it, whenever we hear words like:
Free!
Exclusive!
Limited Time!
Save!
We just can’t help ourselves!
So when you try integrating discounts as part of your way to show appreciation for those using your services, people will be more inclined to continue using your coaching services as well as tell others in the domain about the great deal they got from working with you!
Don’t hesitate to even add “extras” to your packages so that your clients feel they are getting a greater value. These extras could be things such as a 3-month meal plan instead of the original 1-month option.
Why not add some additional workouts to their wellness plan at no cost?
It’s the small things when it comes to discounts that can make the difference between clients choosing your services from among the many options that exist on the market today.
Although people everywhere have now become more health conscious, realistically speaking, not everyone can afford a health coach or nutritionist. That is where low-tier options (budget-friendly options) can help your coaching services stand out.
As a health/holistic coach, you are aware that one-on-one help would benefit your client the most. Sometimes from the clients’ standpoint, that is just not possible financially.
So what can you do to reach out to those individuals that need your guidance on improving their health but can’t commit to or afford the price range that you have set?
Try offering as part of your package plan options that are affordable on any budget.
For example: Instead of one on one support or weekly check-ins (which would obviously cost more because of the time you invest), you can offer them a program that includes:
You can bundle all of these ideas mentioned into one budget-friendly monthly package option. Perhaps pricing it somewhere between $40-60 per month and you have yourself an extra source of revenue that doesn’t require as much of your time and energy but still appeals to those looking for an affordable health coaching service.
Last but not least…..
Maybe you are working in functional medicine as a naturopath, chiropractor, or acupuncturist. Your services are more than likely not covered by conventional insurance companies, so you may have your clients pay out of pocket. By teaming up with a healthcare finance company, such as Advanced Care Card or CareCredit, for example, you are offering new and existing clients additional options in how they can pay for your services.
Consider some benefits that come with using a healthcare finance company:
Everyone knows the cost of healthcare services is on the rise. You definitely want your clients/patients to invest in their health but also have a good overall experience when it comes to how they are able to afford your services. The time you invest in teaming up with a healthcare finance company could be something worthwhile for your business. Why not look into it?
Your time is a valuable commodity.
Start off this year by making smart decisions when it comes to the value you put on your business and the services you offer. Know your value. Do the research. Give your clients the best options and set them (and you) up for success.
You can learn more about how to present your prices to your online following in this blog post!
Want to learn more about setting prices as a health coach? Need support on getting started with marketing for your business? Book a free strategy call!
Learn more on the Health Coach Collective Facebook Group and sign up for the newsletter!
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