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Take the work-at-your-own-pace Email Marketing Starter Kit Course
Founder and CEO of Brandi Allen Marketing (aka BAM)
I work with health coaches that want to make a difference in women’s lives, ditch the hustle, and still have a thriving, profitable business, all while maintaining balance in their own lives.
My team can help you do this with a curated marketing strategy, monthly content calendars and copy written and delivered in your unique voice and style.
If you’re a new business owner, you’ve probably heard about the importance of email marketing. But if you’re anything like me, getting a new tool like an email marketing platform set up can be daunting and time-consuming. I know it was something I struggled with when I first started my business. Are all email marketing […]
Starting a health and wellness blog lets you share your knowledge but it also has the ability to turn into additional income. Just HAVING a blog doesn’t mean you’ll earn. It takes some strategy and planning to monetize your health blog. This article guides you on the best methods, like affiliate marketing, sponsored content, making […]
Google gets more than 1 billion health questions every day. So, making your wellness site visible on search engines is very important. A survey by Moz showed 75% of people don’t look past the first search page. This means being on the first page is critical for wellness sites to find their audiences.1 This article […]
Did you know that a staggering 75% of health coaches struggle with attracting clients online? It’s a surprising statistic, considering the increasing demand for health and wellness services.
With so many health coaches vying for visibility and attention online, it’s essential to implement effective strategies to stand out and attract your ideal clients.
One of the most crucial strategies is search engine optimization (SEO).
SEO plays a vital role in improving your website’s visibility and rankings in search engine results, making it easier for your target audience to find you.
Many health coaches (I can easily say “ALL” when it comes to the clients I’ve worked with or done audits for) make the common SEO mistakes that hinder their online success. Use this list as your sign to upgrade your SEO strategy.
One of the biggest SEO mistakes health coaches make is not developing a keyword strategy for their website. A keyword strategy is essential for optimizing website keywords in the health coaching niche and improving search engine rankings for health coaches.
By conducting thorough SEO keyword research, you can identify the most relevant and effective keywords to target in your content.
It’s important to focus on long-tail keywords that are specific to your health coaching niche and have lower competition.
With a well-planned keyword strategy, you can optimize your website with targeted keywords and enhance its visibility in search engine results.
This will attract more organic traffic to your website and help you reach your target audience effectively.
Take the time to develop a keyword strategy and implement it throughout your website. By doing so, you’ll be taking a crucial step towards improving your SEO performance and growing your health coaching business.
Paid Keyword Research Tools:
Bonus Tip: All the SEO packages at Brandi Allen Marketing include keyword research. You can also request it as a one-off service. Apply here to learn more.
Another common SEO mistake health coaches make is neglecting their blog titles and meta descriptions.
Blog titles and meta descriptions play a crucial role in attracting search engine users and enticing them to click on your website.
As a health coach, it’s important for you to optimize your blog titles with targeted keywords and make them compelling and engaging for readers.
Ensure that your meta descriptions accurately summarize the content of your blog and include relevant keywords to improve your search engine rankings.
By paying attention to your blog titles and meta descriptions, you can improve your click-through rates and overall SEO performance.
Consistency and high-quality content are pivotal factors for SEO success, and unfortunately, many health coaches fall into the trap of not maintaining consistent or producing high-quality content on their websites.
Search engines highly value websites that consistently deliver valuable content to their audience. Health coaches must prioritize developing a content creation strategy and adhering to a regular publishing schedule to provide fresh and informative content to their website visitors.
However, it is not just about quantity but also about quality. Health coaches should focus on ensuring that their content is well-researched, accurate, and engaging.
By creating valuable content that adds real value to their audience’s lives, health coaches can establish themselves as authoritative figures in their niche.
Consistently producing high-quality content not only boosts search engine rankings but also builds trust and credibility with both potential clients and search engines. So, it is crucial for health coaches to allocate dedicated time and resources to content creation.
Remember, optimizing content for search engines is not just about keywords and metadata; it is about creating content that resonates with your audience and provides them with the information they need.
By consistently delivering high-quality content, health coaches can improve their search engine rankings, increase organic traffic, and ultimately grow their online presence.
Image optimization should not be overlooked when optimizing your health coaching website for search engines. Many health coaches fail to recognize its importance for SEO purposes.
Optimizing the images on your website can significantly impact its load time and overall performance, which are crucial factors in search engine rankings.
Compressing your images can reduce file size without compromising quality, ensuring that your website loads quickly and efficiently.
I use https://tinypng.com/ to compress images for free.
In addition to compressing images, it is essential to include descriptive alt text for each image. Alt text provides a textual description of the image for search engine crawlers, helping them understand the content and context of the image.
Including relevant keywords in your alt text can further enhance the SEO value of your images.
It’s also important to pay attention to the file names of your images. Using descriptive and keyword-rich file names can provide additional context for search engines and improve your website’s visibility in search results.
By optimizing your images, you can enhance your website’s performance and increase your chances of ranking higher in search engine results. Don’t overlook the power of image optimization in improving your website’s SEO.
While it’s crucial to optimize your website for search engines, many health coaches overlook the immense power of social media promotion. Social media can actually play a significant role in improving your SEO results.
To enhance your SEO efforts, actively promote your website content, services, and offerings on social media platforms.
Leveraging social media for SEO can have a positive impact on your search engine rankings. As you attract more visitors to your website through social media channels, search engines will recognize increased user engagement and relevance, leading to higher rankings.
And guess what? It only takes one blog post to make 10+ social media posts. Learn how to repurpose your online content here.
Remember, social media marketing allows you to reach a wider audience and create a stronger online presence. So don’t forget to incorporate social media promotion into your overall SEO strategy. Embrace the power of social media to attract more website visitors, improve your search engine rankings, and grow your health coaching business.
Make sure you bookmark this blog post for reference the next time you add a post to your website or when you’re ready to update your current website content. These are SUPER easy fixes and they will make all the difference in who and how many people visit your website.
If you want an even quicker reference, download my free blog post checklist to make sure everything is 100% before hitting publish.
When you’re ready to really take your SEO seriously, grab the 15-Day SEO Blueprint.
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