The power of email is easy to forget when we have other, and dare I say, more exciting ways of connecting with our audience. TikTok, Reels, Stories, and whatever else you kids are into these days hold our attention for hours.

Doesn’t it make more sense to focus your efforts on social media, primarily video, than to waste your time grinding out emails? I mean, who’s even going to read them, right?

Whether you’re an email fan or not, there are actually a lot of reasons why you should be investing your time and resources into creating and maintaining an email list. Here are just a few.

What Are Email Lists?

An email list contains the names and emails of people that say, “Yeah, sure! Send me your latest promotions, blog updates, and practical advice!”

When someone’s added to the list, they automatically receive all your marketing and (here’s the key) relationship-building emails.

Why Email Lists Are Important

Once someone has joined your email list, they show they’re already interested in what you have to offer. That means that the more you build on that relationship, the more likely they will convert to a paying client.

Emails Build Trust

Did you catch that part again about relationship-building? If you work in the health and wellness world, you know how important trust and connection are when it comes to staying booked.

People don’t just want answers to their health problems; they want answers from someone they see as a friend, teammate, and coach. When they feel like you genuinely understand them and listen to them, they’ll be more likely to continue working with you.

Emails give you that one-on-one experience that is different from social media. Landing in their inbox is more direct to them as an individual than being seen on social media. With social media, you’re directing your posts to a group of people rather than to a close friend.

They’ll Be More Receptive to Your Message

Remember that subscribers take time to sign up for your list. That means they’re open to hearing from you more often and learning about your products, process, or helpful tips you share in your emails.

Your Emails Are Easier to Find

Yes, you might have 20K followers on Instagram, but how many of those people are actually watching your stories, reading your captions, and internalizing your message?

I hate to break it to you, but people who could be benefiting from your knowledge are missing A LOT of what you post on social media. Why? Because when it comes to social media platforms, your post is under the control of the algorithm.

Rather than having to scroll through maybe hundreds of posts to see your updates, your reader opens her inbox, and there are maybe ten new emails making it much easier to sift through what’s most important to her. Now she sees your latest update, blog post, podcast, promotion, etc., and she clicks to watch your latest episode, read your latest post, or sign-up for your offer.

You Own Your Email List

Social media platforms constantly change their policies. They might change how their algorithm works, what’s allowed as content, and could even limit your number of posts.

When you have an email list, you never have to worry about losing your audience. And you definitely don’t have to worry about censorship of certain subjects.

If someone doesn’t agree with a subject, it’s as simple as them unsubscribing. The rest of your subscribers won’t be affected. This gives you total control over your content that otherwise has to align with the terms of conditions of other platforms.

The Bottom Line

Experts agree that email continues to outperform all other forms of marketing. It’s definitely worth the investment.

If you need help building your email list, writing emails, or coming up with ideas to include in your emails, let me know! I’m happy to get you on the right track so you can take full advantage of the benefits of having an email list.