Take the work-at-your-own-pace Email Marketing Starter Kit Course
Menu
Take the work-at-your-own-pace Email Marketing Starter Kit Course
Founder and CEO of Brandi Allen Marketing (aka BAM)
I work with health coaches that want to make a difference in women’s lives, ditch the hustle, and still have a thriving, profitable business, all while maintaining balance in their own lives.
My team can help you do this with a curated marketing strategy, monthly content calendars and copy written and delivered in your unique voice and style.
I see business owners asking this A LOT in my Facebook group, in other Facebook groups, and on forums. How can I get MORE traffic to my website? And I totally get it. You spent hours building a beautiful website, you’ve paid for your domain and builder, and maybe you even hired a designer. But […]
Finding the right email marketing platform will make all the difference in your success with email marketing. Email marketing is one of the most effective ways to reach and engage your audience, whether you want to attract fresh customers, keep existing ones, or boost brand loyalty. However, not all email marketing platforms are created the […]
Emails can be a huge part of your marketing when you drop the formalities. If you’re like me, you probably get a lot of emails every day from different brands and businesses. Some of them are boring, some of them are annoying, and some of them are just plain weird. But every once in a […]
Email Marketing is highly effective to engage target audience when done correctly.
Email marketing is a highly effective way to engage with your target audience and build a strong relationship with them.
However, mastering this skill can be challenging, especially for beginners.
There are some common things that new email marketers need to correct, which can harm their reputation, decrease their open rates, and lower their conversions.
In today’s post, we will discuss four of these mistakes and provide tips on how to avoid them.
One of the biggest mistakes beginners make with email marketing is not maintaining consistent email frequency and timing.
If you send emails at random times or without any schedule, you risk confusing your subscribers and losing their interest. They may need to remember who you are, why they subscribed, or what value you offer.
Another common mistake that beginners make is being too salesy in their emails.
If you only send promotional emails that push your products or services without providing any value or information, your subscribers may perceive you as spammy and annoying.
This can lead to a loss of trust and result in unsubscribes or marked emails as spam.
A Call-to-Action (CTA) is a button or link that tells your subscribers what action you want them to take after reading your email.
It could be to buy your product, sign up for a free trial, download an ebook, or visit your website.
A clear and compelling CTA can boost your click-through rates and conversions.
However, a confusing or weak CTA can have the opposite effect. Some of the mistakes beginners make with CTAs are:
The last mistake beginners make with email marketing is using a too-formal tone and style.
Suppose you write emails like a corporate memo or a legal document using jargon, acronyms, or complex sentences. In that case, you risk alienating your subscribers and making them feel bored or intimidated by your content.
Your subscribers want to feel like they are conversing with a real person who understands and cares for them, not a robot that tries to sell them something.
So now we have discussed the mistakes, here is how we can fix those mistakes and make your emails better!
Create an email campaign schedule and stick to it.
For instance, you could send a weekly newsletter every Monday morning or a monthly update on the first day of the month.
This way, your subscribers know what to expect and when to look out for your emails.
Balance your promotional emails with informative or entertaining emails that provide value to your subscribers.
Share tips, stories, case studies, testimonials, or other relevant content that relates to your niche and helps your subscribers solve problems or achieve their goals.
Also, use storytelling techniques to make your emails more engaging and persuasive.
Use only one CTA per email, and make sure it is specific, action-oriented, positive, relevant, and noticeable. For example:
Write your emails in an upbeat and conversational tone, using simple words and short sentences.
Also, use personalization techniques to address your subscribers by name and segment them based on their interests, preferences, or behavior.
This way, your emails will be more relevant and appealing to your subscribers.
However, following these tips can improve your email marketing skills and create effective campaigns that will boost your reputation, engagement, and conversions.
Are you curious about how to get started? Check out our Email Marketing Starter Kit to help you set up your first email campaign using Flodesk.
Get the SEO blog post checklist. Get your blog posts to 100% before you hit publish!
grab your
Email List Building Guide
You’ll get exclusive updates to help you stay on top of your marketing game.