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Founder and CEO of Brandi Allen Marketing (aka BAM)
I work with health coaches that want to make a difference in women’s lives, ditch the hustle, and still have a thriving, profitable business, all while maintaining balance in their own lives.
My team can help you do this with a curated marketing strategy, monthly content calendars and copy written and delivered in your unique voice and style.
How to Create a Freebie Your Audience Actually Wants Unless you’re living under a rock, you’ve either been told you need to create a freebie, opted in for several freebies yourself, or, most likely, fall under both categories. So you’re definitely familiar with the term “freebie” but are taking advantage
How to Repurpose a Blog Post in 2024 Repurposing a blog post or article is a great way to work smarter, not harder. There’s no reason to rewrite and replan content for every platform. Starting with a blog post is a great way to plan and create content for other
Coaches need to enter your email for practically everything they do online now. Want to pay your credit card? Get a digital freebie? Watch your favorite series? Buy a scarf? Then most likely, you’ll be asked for your email. If you’re like me, most of the email lists you sign
You’ve probably heard a lot about the importance of SEO, keywords, and keyword research. If you own a health and wellness business, you may even be guilty of keyword stuffing (GASP!). You might think, “If I want to rank on Google as ‘the best nutritionist in the greater Detroit area,’
Your email list is a powerful tool to reach potential clients and to build a strong rapport. You see the benefits of it, and you’ve already written up a few emails to welcome your current subscribers. But how can you reach more people and encourage them to sign up for
I have a secret to share with you. I’ve added and removed, and then re-added my pricing on my website countless times. It’s a little ridiculous how much time I’ve spent weighing the pros and cons of listing my prices and then editing my website over and over. I’m sharing
The power of email is easy to forget when we have other, and dare I say, more exciting ways of connecting with our audience. TikTok, Reels, Stories, and whatever else you kids are into these days hold our attention for hours. Doesn’t it make more sense to focus your efforts
To be honest, I loved writing in High School. But when it came time to choose a college and career, being a writer seemed like a pipe dream. Most likely, it was because I thought to be a successful writer, I needed a beach house and a typewriter and some
As you continue to grow your practice and gain more clients, you continually invest more time and energy into your business. As is true with all small businesses, you will get to a point as a wellness coach where you can’t continue to do it all on your own. DIY
If you have a website, you’ve most likely heard the terms SEO, SEO strategy, improving SEO, etcetera. What does it mean, why is it so important, and how can it help healthcare specialists specifically? What is SEO? SEO stands for Search Engine Optimization. When done correctly, it brings the right
