for health & wellness brands
are you sleeping on this?
build a waiting list.
Email marketing still has one of the highest ROIs of digital marketing strategies, yet so many health and wellness brands sleep on it.
Maybe you haven’t started yet, or you technically have a Mailchimp account but have never used it.
Maybe You've Thought:
Meanwhile, brands that are actually taking advantage of email marketing are making up to $36 for every $1 they spend on it. Other brands estimate they make $1 for every 1 subscriber.
So what do you say now? Is it time to give it a shot?
There are many moving parts to email marketing, so much like our approach to websites, we start with the basics.
Here’s the thing about email: People give you their email because they actually like you. Like…like, like you.
I don’t mean they want to marry you, but they do definitely want to get to know you better.
That’s one reason why email has such a high ROI. Your email list is full of people who are already your fans!
So how do you build that list? By setting up an educational email course (EEC).
An EEC is my favorite way to grow an email list because it leads with value. This first flow of emails isn’t about you or your offer. Its job is literally to educate your new subscriber on something they want to learn more about.
And because of that, the opt-in rate is WAY higher than your simple “Sign up for my newsletter” form that you have at the bottom of your website.
Want to see one in action? Scroll to the bottom of this page to sign up for my free course!
I help my clients build EECs to grow and nurture their list before adding subscribers to their weekly newsletter. Think of it as a way to vet out who will really benefit from your offer and who will actually want to read your emails.
An EEC does more than grow your email list. It ensures your email list is full of your biggest fans, so you’ll have higher open rates, more clicks, and, when you’re ready to sell, more $$$.
Now that you have an active audience, the last thing you want to do is ghost them.
Weekly newsletters will help you stay fresh in their mind and give you a platform to share more about your expertise and services in more depth. It’s also a great way to promote your blog posts, YouTube videos, and podcasts if you use long-form content in your business.
So what do you talk about each week? How do you find the time to send these newsletters? How do you know they’re reaching the right people?
Girl, you know I’ve got your back!
I plan, write, and manage your newsletters to make sure you’re getting the most out of them.
And yes, people still read them. You just have to make sure they’re worth reading 😉
Your email marketing shouldn’t stop at your newsletter.
Strategic automations can help you deliver the right content at the right time without you having to manually send every email.
That might mean an EEC for a service-based business, a sales sequence that guides subscribers toward an offer, or eCommerce automations like abandoned cart emails.
We help you decide which automations actually make sense for your business and make sure they’re doing their job.
Whether you need help getting your email marketing off the ground or someone to take it completely off your plate, you can work together in two ways.
A strategic email marketing setup for health and wellness brands that are ready to start building and nurturing an email audience.
For service-based businesses, this includes:
For eCommerce businesses this includes:
Exact scope depends on your business, existing platform, and email marketing needs.
Platforms we prefer to work with: Kit, Flodesk, and Klaviyo.
You know you should be emailing your audience consistently. You just don’t want another thing on your to-do list.
I’ll take your newsletter from idea to inbox.
Monthly management includes:
Need Something More Custom?
Your email marketing strategy doesn’t have to fit neatly into a package.
If you need a combination of email strategy, automations, sales sequences, ongoing newsletters, or platform management, we can create a scope around what your business actually needs.
You don’t need another person who will just log into your email platform and start writing emails. Your email marketing needs to make sense within the bigger picture of your business.
That’s why I review your audience, offers, content, customer journey, and goals before deciding which emails you actually need.
Whether we’re building an educational email course, writing your weekly newsletter, or setting up an automated sales sequence, every email has a job.
No sending emails just to say you sent an email.
No complicated funnels because someone on Instagram told you that you need one.
Just strategic, useful email marketing that helps you build relationships with your audience and move the right people toward working with you.
“In 2024, e-mail marketing revenue was projected to surpass 9.5 billion U.S. dollars. Few if any other channels can compare with its average return on investment (ROI). In a late 2023 poll, more than half of responding marketing professionals reported a 100 percent improvement rate in their e-mail marketing campaigns’ ROI, leaving no doubt why e-mail has maintained its claim to fame since its 1970s advent.” – Statista
Here’s what just a few of the 40+ companies I’ve worked with since 2019 have to say
Your audience doesn’t need more emails.
They need emails worth opening.
Let’s build an email marketing strategy that gives your audience a reason to stick around and gives your business a way to stay connected with the people who are most likely to become clients or customers.
I currently work with Kit, Flodesk, and Klaviyo. Kit and Flodesk are a great fit for many service-based businesses, while Klaviyo is my go-to for eCommerce email marketing.
Nope! You can start from zero.
In fact, if you don’t have an email list yet, we can build the strategy around growing one with an educational email course.
Depending on the state of your list and email platform, we may start with cleaning things up, reviewing your existing automations and segments, and creating a strategy for nurturing your current subscribers.
Yes. Copywriting is part of my email marketing services, whether we’re creating an educational email course, welcome sequence, sales sequence, or ongoing newsletters.
Yes. Email marketing setup includes the technical setup, automation, testing, and launch. Ongoing newsletter management can also include scheduling, sending, list management, and reporting.
Educational email courses are my specialty and are one of my favorite ways to grow an email list. If you already have a lead magnet, we can also build your email strategy around it.
There’s no magic number that works for every business.
For many of my clients, a weekly newsletter is a great starting point because it keeps them consistently in front of their audience without requiring daily emails.
The right frequency depends on your audience, offer, content strategy, and what you can realistically maintain.
Yes. Depending on your business, that might include welcome sequences, educational email courses, sales sequences, FOMO sequences, abandoned cart emails, and other automated flows.
Not necessarily. Those are the platforms I currently specialize in and recommend, but if you’re already using another platform, reach out, and we can determine whether it’s a good fit for your project.
